Altering Play: How League of Legends Uses Data to Direct Play

Scott DeJong

Presented at CGC 14th Annual Conference (Insidious):

This presentation explored the "new features" that have entered the League of Legends player client. With increased social features, and promotions on collaborative play, the platform alludes to its adoption of web 2.0 business logics. As these platforms accumulate player performance to develop cosmetics, characters and personalized advertising, questions around player privacy and game play choice arise. By outlining the changes that have entered the games platform over the past decade, this presentation posed questions for further research around social engineering within commercial, free-to-play, online game platforms.